Ana María Arumí is a research consultant, producer, writer, and Principal of Arumí Studios in New York City. She is a perceptive, inventive, empathetic, and strategic researcher, focus group moderator, writer, and producer with nationally recognized quantitative and qualitative study design, analysis, and Emmy award-winning reporting skills.
Arumí brings a deep commitment to capturing the public’s voice, finding unique, practical insights, and compelling ways to have the data tell a story. As a collaborative consultant, she provides original research and presentation services that inform influential communications programs.
Arumí has collaborated with premiere national research teams to facilitate meaningful data interpretations for Fortune 500 clients, think tanks, and most of the major media outlets, using a full range of traditional and digital tools. Having moderated hundreds of focus groups, ethnographies, and in-depth interviews, Arumí brings expertise to designing and conducting qualitative research studies, including psychosocial and non-traditional qualitative research.
Fluent in Spanish and English, Arumí’s work extends to a large body of research and reporting on Latinos both in Latin America and the US, examining unique and shared ethnic identities and shifting cultural dynamics. She delivers strategic insights to clients through a full range of offerings: from executive briefings and high-level workshops to top-line summaries and full- length books; from digital narration, data visualizations and dashboards to ethnographic videos, news pieces, and fully produced broadcast-ready PSAs. Her on-air commentary and work have appeared on CBS News, NBC News, CNN, Univision, NPR, PBS, the New York Times, and the Washington Post.