ANNOUNCING OUR NEW PROGRAM NAME AND LOGO: ASCENDER
In response to the Catch the Next (CTN) board of directors’ charge to find a new name for the organization’s student success program during our annual meeting held June 8th, 2017, CTN launched a student competition in September of 2017 to develop a new brand to replace “Dream Catchers” for our community college program and model.
The competition took place over four weeks at all member colleges and campuses; students were provided with branding guidelines, and were told to create a name, tagline and logo for CTN staff and executive board review. After receiving more than 20 submissions, the CTN staff and Board of Directors selected the submission entitled: ASCEND: Achieving Student Confidence, Encouraging New Dreams, as submitted by the team of Alexis Carr, Jasmine Lara, Gladys Flores and Raul Botello of Austin Community College. Because “ASCEND” was already trademarked as an existing educational program, the CTN Board suggested the use of ASCENDER instead at its October 2017 meeting.
The Austin-based marketing and design firm Zoticus designed a new logo incorporating the design elements first envisioned by ACC students. The new logo and brand guidelines has been released to all participating colleges, and we will debut our new name officially at our summer foundational summit, May 21-25, 2018. This refreshed brand identity for CTN’s community college program supports the already strong reputation and quality of CTN programs and agency as a whole and more clearly represents the good work that CTN has always done to empower students to pursue college and career dreams.
Catch the Next, Inc., is a 5-1-c3 not for profit organization empowering students to “catch” their college and career dreams.
Partners include: The Greater Texas Foundation, The Meadows Foundation; The Texas Higher Education Coordinating Board; The University of Texas at Austin: Department of Educational Leadership and Policy; The Division of Diversity and Community Engagement; The Dana Center and the Texas Education Research Center. To learn more about our program visit our website at www.catchthenext.org
Maria Martha Chavez Brumell, PhD.
Chief Executive Officer
Catch the Next, Inc.